Why Does An Artist Need A Manager?
Artists constantly get inundated with requests. People constantly want your time. The Manager’s job is to serve as that buffer so you can focus on the thing that ONLY you can do…make great music.
It’s helpful to have people around you that serve as that buffer. But they had better know your brand and know what your core values are because they’re representing you and those values. Everything goes badly when you skip that step, and you have a Manager that has a different set of priorities from the artist. You have to get on the same page.
There is usually a point in the growth phase of an artist where it just becomes too much to be creating creative work AND handling all of the business– Ben Yonas
When Should An Artist Get A Manager?
There’s usually a point in the growth phase of an artist where it just becomes too much to be creating creative work AND handling all of the business. At its core, the role of the Manager is to guide strategy, yet Managers also serve as a buffer to the outside world. Whether it be dealing with the Agent, dealing with Attorneys, dealing with requests … dealing with the plethora of things that hopefully are happening if you have some buzz.